Pre-Qualified Adwords Traffic
Why is the pre-qualified client strategy better than standard web marketing strategies using display network, search network and Google AdWords? This is what everyone wants to know, what it costs to acquire a pre-qualified traffic!
Yes it is essential to develop a strong campaign to reap the most benefits of the internet marketing investment incurred ROI (return on investment). But I am talking about focusing on acquisition of pre-qualified clients instead of focusing solely on clicks, traffic, unique visitors and the percentage of CTR (click through rate).
If I told you that you can decide how much you want to pay for each person visiting your website that is actively searching for your exact service or type of product would you believe me? Well its true, it is called cost per acquisition, you can establish a CPA (cost per acquisition) and that is what you will pay for each interested client.
It is much better to have clients visiting your website who are already inclined to purchase your product rather than wasting your advertising budget on someone who is searching for a product that is similar but not quite the same. That is why it is so important to choose your keywords wisely and be sure to filter out the chances of obtaining a visitor who is searching for something irrelevant to your products or services.
We have many years of experience developing campaigns for clients who wanted to see results! Most of them were reluctant to invest in advertising for their services or products, and so we proved to them that it works. Once our clients started to see results their budgets increased tenfold. With a cost per acquisition you are increasing the chances of generating leads or making a sale on your website because the individuals who have clicked on the optimized ads will have already been selected by you because you have chosen the appropriate keywords in order to know they are interested in your type of product or services.
Most large web marketing agencies tend to spend less time on each case versus a agency such as Netspawn Internet Services. Their strategy is to develop a competitive CPA, as well as other traditional methods like AdWords, Google display and Search network campaigns, branding campaigns, as well as a social media and Google Partners media-rich campaigns. At Netspawn results are important, as a matter a fact they will send you the results and statistics of the campaigns they develop as though they were an extension of your marketing team. They devote more time on campaign management and optimization to deliver superior results.
For more information about Digital Marketing contact us.
Digital Marketing Services
- Adwords management
- Search engine optimization
- Keyword research
- Competition analysis
- Reputation management
- Social media marketing
- Google local 7
We have many years of experience working with companies to generate sales through the web by exploiting various platforms such as Google, Bing and Yahoo. Our strategies include AdWords, Search and Display network placements and Re-marketing.
Industries / sectors we have dealt with in the past include law, medical, automotive, construction and real-estate. We have reached out to prospective clients across Canada and the US in both French and English. Our goal is to attain superior results, by continually testing and evaluating our strategies and configuring our campaigns accordingly.